Tuesday, December 31, 2019

Mental Illness Is A Bitch - 1251 Words

Mental illness is a bitch â€Å"Nobody will ever pay you a million dollars for your pictures. These are words my father said to me once.That has stuck with me for over twenty years. I have been a amateur photographer and also personally living with a mental illness. I always wanted to be a professional photographer what I really was interested in was traveling to places around the world take amazing images like the ones I would see in magazines. I had stacks of Popular Photography and Outdoor Photographer that I would read over and over until they would fall apart some of them were years old reading about composition, lighting, and other technical aspects of photography. I would also read books about people that had real adventures like Peter Jenkins a man who walked from New York to Oregon in the 1970 s. My first real experience with photography I was handed a rangefinder by my high school girlfriend to this day I remember the words said to me here see what you can do. Today, I don t know where she is, trust me that s ok. Fuck, that girl broke my heart. What I do know is that day my world changed in how I saw the world. When I looked through that lens the world was isolated that was crazy can t remember what the first thing I saw was what I did know is that I knew what I wanted to do. I do have my favorite photographers like John Shaw. He showed me how beautiful nature was. Yes, there are others today that I like but he was the first. At some point I stayed withShow MoreRelatedComparison Between Pale Horse, Pale Rider By Katherine Ann Porter And The Snows of Kilimanjaro By Ernest Hemingway679 Words   |  3 Pageswoman, his companion on the wild African safari, his remarks were very cruel and harsh, for example you bitch, you rich bitch. Perhaps the inspiration of Harrys character came from Hemingway who was misogynist himself. Harry blames his failure on everyone but he havent got the cpurage to face reality and blame himself, she shot very well this good, this rich bitch, this kindly caretaker and destroyer of my talent. Both stories are nonchronological, filled withRead MoreDiscussion of Love in Raymond Carvers What We Talk About When We Talk About Love952 Words   |  4 Pagesare drinking gin and tonics and talking about love. The first discussion is about Terris ex husband, Ed. Ed is the guy she was with before Mel McGinnis. It is a sad story. She says, that night Ed beat her, he told her, I love you, I love you, you bitch while he pulled her around the room. Terri considers that what Ed felt for her was love. And then Terri continues with her story. He stalks Mel and Terri, at that time Mel was divorcing his ex wife and living together with Terri. It’s a really complicatedRead MoreA Interview About Dissociative Identity Disorder Essay1563 Words   |  7 Pagesproject I chose to interview a childhood friend of mine who later in life was diagnosed with as multiple personalities. Today, the metal illness is known as Dissociative Identity Disorder (DID). Living with multiple personalities is difficult for the individual, but also the family around them. Life can be strange or difficult at times, but like with any other mental disorder, learning how to cope and understand the disorder can help the individual and the people around them. For the purpose of thisRead MoreOf Mice And Men And The Curious Incident Of The Dog934 Words   |  4 PagesMental Illness in Of Mice and Men and The Curious Incident of the Dog in the Night-time In the novels of Of Mice and Men and The Curious Incident of the Dog in the Night-time, Lennie and Christopher both suffer from mental disabilities that affect their ability to function independently and interact with others, and both also have problems with impulse control, causing them to be abusive. Lennie is mentally challenged, having memory problems and a childlike mind, and his obsession with touching softRead MoreBipolar Disorder ( Bipolar )1534 Words   |  7 Pageslabelling it madness rather than a medical condition. Bipolar disorder is a major mood disorder and has significant impact on the person, families and loved ones. Furthermore, persons living with this mental illness often experience stigma, alienation and discrimination, and once labelled by their illness they are seen as part of a stereotyped group. Erving Goffman once said â€Å"Stigma is a mark of disgrace that sets a person apart†. Bipolar disorder is characterised by episodes of mania or hypomania (overactivityRead MoreThe Changes That Came About The Psychiatric Health Systems1536 Words   |  7 PagesThe world of State Hospitals and Psychiatric Nursing, literally a world that horror movies are made of. The history of mental health treatment is barbaric, including lobotomies, being wrapped in wet sheets until hypothermia set in, the electric shock treatments, lest we forget the twisted experts thinking of incestual everything in who became the â€Å"father of psychiatry† Sigmund Freud. Patient Rights were nonexistent, people were disposed of at the â€Å"sanitarium† they were locked up, chained to wallsRead MoreGeorge Kesey s One Flew Over The Cuckoo s Nest1094 Words   |  5 Pagespsychologically challenged. In Ken Kesey’s controversial novel, One Flew Over the Cuckoo’s Nest, the constant question being asked by everyone is whether or not McMurphy is just an irrationally drunk ch aracter or is he actually struggling with deep-seated mental issues. However, instead McMurphy is reckless, foolish, and arrogant in his actions For that reason McMurphy, by manipulating his peers and in comparison to other characters is not insane, rather he is a power-hungry, trouble-starting, scallywagRead MoreTypes Of Discrimination And Stigma Around Mental Health1100 Words   |  5 Pages There are many types of discrimination and stigma around mental health. So damaging, it impacts 63% of individuals living with mental illness alone. Social stigma holds people for believing they can live a fulfilled existence in spite of diagnosis and symptoms of mental illness. The number of studies showing what it’s called â€Å"diagnostic overshadowing† that is, over attributing a patient’s symptoms of a particular condition, in many cases, it means the medical morbidity of being undiagnosed andRead MoreOn Golden Pond Essay870 Words   |  4 Pageswas agree with he r father and remembers her past relationship with Mr. Norman, and never being like friends as he is with Bill. She tells her mother about her marriage with Bill and she is sure her father will not be happy because he is a â€Å"son of a bitch†. That moment her mother Ethel slaps her telling her that he is her husband and it was a big wake up to Chelsea. All Chelsea wanted was to have father-daughter relationship and she wants to be free of madness and come to see them more often insteadRead MoreIt Was A Normal Day For Dr. Allison Winters884 Words   |  4 PagesIt was a normal day for Dr. Allison Winters or so she thought. She showed up to South Brook Clinic,a state funded mental institution for the mentally ill who have committed violent or other serious crimes. Dr. Winters wasn’t expecting anything new to happen today.Nothing exciting ever really happens there because due to the fact the patients she talks to are usually so heavily medicated they don’t do any thing other than babble about impending armageddon and sometimes they d drool occasionally

Sunday, December 22, 2019

Computer Communication - 4004 Words

Section 1 Introduction 1.1 COMMUNICATIONS Computer communications is the process of sharing data, programs, and information between two or more computers. We have discussed numerous applications that depend on communication systems, including: †¢ E-mail – Provides a fast, efficient alternative to traditional mail by sending and receiving electronic documents. †¢ Instant messaging – Supports direct, â€Å"live† electronic communication between two or more friends or buddies. †¢ Internet telephone – provides a very low cost alternative to long-distance telephone calls using electronic voice delivery. †¢ Electronic commerce – buying and selling goods electronically In this chapter, we will focus on the communication systems†¦show more content†¦LANs are widely used by colleges, universities and other types of organizations to link microcomputers and to share printers and other resources. The LAN represented is a typical arrangement and provides two benefits are Economy and flexibility. People can share costly equipment. For instance, the four micro computers share the laser printer and the file server, which are expensive pieces of hardware, Other equipment or nods may also be added to the LAN – for instance, more microcomputers a mainframe computer or optical disk storage devices. Additional t he network gateway is a device that allows one LAN to be linked to other LANs or to a larger network. For example, the LAN of one office group may be connected to the LAN of another office group. There are a variety of different standards or ways in which nodes can be connected to one another and ways in which their communications are controlled in a LAN. The most common standard is known as Ethernet. LANs using this standard are sometimes referred to as Ethernet LANs HOME NETWORKS While LANs have been widely used within organizations for years, they are now being commonly used by individuals in their homes and apartments. These LANs called home networks allow different computers to share resources including a common Internet connection. Computers can be connected in a variety of ways including electrical wiring, telephone wiring and special cables. One of the simplest ways however isShow MoreRelatedComputer Networking and Communication1065 Words   |  5 Pages A computer networking and data network is a telecommunication network that allows the computers on a network may be linked through cables, telephone lines, radio waves, satellites, or infrared light beams. This facilitates communication and resources sharing within huge amount of people in deferent location. Best known as Internet, is the computer network established using either cable media or wireless media. The only system been used before 19th century was postal system, and it would take severalRea d MoreEssay on Computer-Mediated Communication 793 Words   |  4 PagesIntroduction Just imagine your day to day activities at work, home or school without the use of the internet and other Computer Mediated Devices? I am sure you will all be horrified if we were left without these necessities that have become an essential part of our every activity. Computer-Mediated Communication (CMC) has resulted in the concept of the global village which augers well for businesses by providing larger markets for products and services, increased production and creating strongerRead MoreFace to Face Communication Versus Computer Mediated Communication1754 Words   |  8 PagesFace to Face Communication versus Computer Mediated Communication In the 21st century we are now living in, the rapid advancement of technology has completely changed our lives, especially the tools we use to communicate. In the olden days where snail mail is one of the popular ways in communicating, people would rather choose interact face to face because it is the only way that could physically maintain their relationship as they can see the facial expressions and body gestures shown by the personRead MoreComputer Mediated Communication ( Cmc ) Essay1892 Words   |  8 PagesComputer Mediated Communication (CMC) is communication through technology such as email, text messaging, instant messaging, and social media. There are many aspects of communication that are limited in CMC, including but not limited to; tone, body language, facial expressions, mood, and personality. Computer Mediated Communication (CMC) is a hobbled form of interpersonal communication, therefore when using CMC, I should take into consideration the many restrictions and dimin ished aspects of CMC makingRead MoreComputer Communications: Bus Network1342 Words   |  6 PagesComputer Communications: Bus Network Bus Network, in computer science, a topology (configuration) for a local area network in which all nodes are connected to a main communications line (bus). On a bus network, each node monitors activity on the line. Messages are detected by all nodes but are accepted only by the node(s) to which they are addressed. Because a bus network relies on a common data highway, a malfunctioning node simply ceases to communicate; it doesnt disrupt operation asRead More New Computer-based Communication Technologies Essay2160 Words   |  9 PagesToday’s organization has access to communications technology that only a few short decades ago would have seemed like science fiction. From mobile devices more powerful than the first personal computers to the ability to create a team that never physically meets and resides in different parts of the world, the possibilities are vast. The issue for the modern manager then, is not only to understand these underlying technologies and the possibilities they provide, but also to stay cognizant of theRead MoreNonverbal Cues Of Computer Mediated Communication1862 Words   |  8 Pagesarticle â€Å"Type me How You Feel: Quasi-Nonverbal Cues in Computer-Mediated Communication,† Carter explores the implications associated with nonverbal perceptions in type written communication. In today’s age, interaction comes in many forms; as societies progress technologically, so does the ex change of language through text based messages also referred to as Computer-Mediated Communication (CMC). Non-verbal communication is interpersonal communication through visual, body gestures, and facial expressionsRead MoreThe Between Self Disclosure And Computer Mediated Communication Essay1573 Words   |  7 PagesThis article explores the difference between self-disclosure in Computer-Mediated Communication (CMC) and Face to Face Communication (FTF). More specifically, this article focuses Joseph Walther’s Hyperpersonal Model from 1996, and presents an attributional extension on the model. The article begins by discussing the presence of self-disclosure on the internet, stating that â€Å"self-disclosure is rife in profiles for online dating† and that â€Å"the average Facebook user discloses approximately 25% of theRead MoreFace-to-Face Communicatioin vs Computer-Mediated Communication1498 Words   |  6 Pages Advances in communication technology will come at the expense of face-to-face communication. Do you agree? Stepping into the 20th century, technology is ubiquitous in every aspect of society. The great influence of technology has led to the evolution of communication means. Under these circumstances, a wide range of new communication tools have arisen lately. Social communicating networks such as Facebook, Twitter andRead MoreComputer Mediated Communication And The Development Of Interpersonal Relationships869 Words   |  4 PagesExtended time is vital to computer-mediated communication because it allows for the people interacting to communicate at a pace that is slower than regular face-to-face interactions. The extended time aspect of SIP theory is advantageous to the development of interpersonal relationships using CMC. According to Griffin (2015), there are two other factors that contribute to creating intimacy in online interactions and these are anticipated future interaction and chronemics (p. 126). Since Emma and

Saturday, December 14, 2019

Importance of Verbal vs. Non Verbal in Cross Cultural Communication Free Essays

Is verbal communication more important or non-verbal in cross-cultural communication? This debate has ignited the scholars all over the globe. Many theories and studies have been conductive to find their relative importance. Words are used to express whatever one wants to say but they can have different meaning and connotation across various languages, countries and cultures and therefore can be misleading. We will write a custom essay sample on Importance of Verbal vs. Non Verbal in Cross Cultural Communication or any similar topic only for you Order Now On the other hand body movements, expressions and gestures have generally the same connotations across cultures but can also contrasting meanings. This paper will attempt to prove it through scholarly articles, authentic research and examples. In order to understand the topic and elaborate on the essay, first some key words shall be defined: Culture is defined as everything which is socially learned and shared by the members of a society. Everything in this definition includes a vast range of topics such as knowledge, belief, art, morals, law, custom, values, ideas and many other capabilities (Horton Hunt, 2004). According to Lustig and Koester (1993), communication is defined as ‘symbolic, interpretive, transactional, contextual process in which people create shared meanings’. Therefore cross cultural communication or inter culture communication refers to sharing of ideas, values etc. amongst people from various cultures. This means that people from different cultures seek to understand what others communicate and what their messages signify (Reisinger, 2009). On the other hand, intra-cultural communication refers to sharing and understanding of messages of people within a culture. Verbal communication is the use of spoken words to convey a message whereas non-verbal communication as the movement and use of the body parts to express a message. Verbal Communication leads to misunderstanding and misinterpretation: Verbal communication generally leads to misunderstanding and misinterpretation. Mostly every culture has a different language, dialect, accent and jargon. Therefore, cultures differing in language will tend to make different sounds while speaking and sequencing of words will also vary (Reisinger, 2009). For example, Australians pronounce the word ‘chips’ as chip i. e. exactly how it is spelt (from an Australian perspective) , however in comparison , natives of New Zealand pronounce chips as heard by an Australian as ‘chaps’. The word ‘chaps’ has a different meaning to an Australian, compared to a New Zealander and thus will lead to inappropriate communication. Also one idea or product may be described by different words across different cultures. For example what Britishers call chips, the Americans call French fries (Reisinger, 2009). Employing translation experts in international communication is a common practice but there are many words that when translated to another language loses their real meaning (Browaeys, 2008). For example the sentence ‘My name is Lars, I live on the second floor’ when translated to German is ‘Mein Name ist, ich leben im zweiten Stock Lars’ which when translated back to English is ‘My name is, I lives in the second stick Lars’. This shows that due to translation many words can lost their meaning and communication would not be effective. Also sometimes people can easily translate one language from the other but they do not understand the true meaning of the word used. For example, Japanese seldom use the word ‘no’ in their conversations but use ‘yes’ (hai) a lot in their conversations. Here using of ‘yes’ means that they’ve heard what has been said rather than agreeing with what has been said (Knotts Hartman, 1991). The same words can also have different meanings in different cultures (Reisinger 2009). For example, an American electronics firm marketed a photocopy machine in Chile with the name ‘Roto’. It was learned afterwards that ‘Roto’ means broken in Spanish (Ferraro 2010). Literature is filled with examples of global organizations with international communication blunders. The example discussed above highlights that translator knew the language but then even unintended messages were communicated to the local people. The grammatical and translation rules were followed but then even blunders were made. According to Ferraro (2010), in order to effectively communicate in international environment, there is no solution other than to learn the language. Complexities of Non-Verbal Communication: According to a study, only seven percent of communicated meaning is from verbal communication, the rest is from non verbal communication. This factor highlights the importance of using non-verbal cues in successful communication (Shick, 2000). Many facial expressions such as anger, fear, happiness etc. are universal. Therefore many people believe that non-verbal cues are excellent source of communicating internationally. The facial expressions must be same but the cause of these expressions may vary from culture to culture. Also many gestures and body movements have different meanings across different cultures (chapter 14). For example, in France firm handshakes are considered to be impolite whereas in Brazil handshakes are firm and exuberant. In order to give emphasis, Italians and Israelis use hand gestures a lot whereas Chinese do not use gestures at all (Shick, 2000). Silence is also a form of non verbal communication (Shick, 2000). In some cultures using verbal communication is more important than using non-verbal communication. Western cultures use direct words and explicit meaning that show true intentions and desires. While in East Asian countries such as Japan, Korea and China, an indirect style of verbal communication is used and they instead resort to non-verbal signal. Asians emphasize silence over words whereas Americans believe words are very important. Western cultures places due emphasis on choosing words appropriately whereas in eastern culture people believe that silence is a form of communication. They communicate by saying as less as possible and at times nothing as well. The meaning is in silence or saying as little as possible (Reisinger 2009). Culture variations exist regarding ‘touching’ in personal interaction. In Middle East and Latin America people prefer high physical contact while people in Northern Europe and America prefer low physical contact. Culture also differs as to where people can be touched. For example in China and many western countries, shaking hands among opposite gender is a norm whereas in Muslim countries it is not (Reisinger, 2009). Therefore in inter cultural communication it is important to understand the meaning of each gesture before using it. The same gesture can have very contrasting meanings across cultures. For example, pulling one’s eyelid with forefinger in France means, ‘I don’t believe you’ whereas in Italy it means ‘I’m keeping an eye on you’. Conclusion: Verbal and non verbal both have their pros and cons. The positives of one can translate into the negatives of the other. Therefore, excellence in both verbal and non verbal communication is required foe effective cross cultural communication. In this era of globalization, no business can sacrifice on inappropriate communication. Even if one universal language is used throughout cultures then even dialects and accents would vary which will lead to misinterpretation. How to cite Importance of Verbal vs. Non Verbal in Cross Cultural Communication, Papers

Friday, December 6, 2019

Transformation from the Ethics of Care - MyAssignmenthelp.com

Question: Discuss about the transformation from the Ethics of Care. Answer: Introduction Corporate governance refers to the set of policies and conducts which are used by an organization to direct and control the entire work process. The way in which authority and accountability flow between the stakeholders, Shareholders, CEOs and the various managers in the company is known as corporate governance (Tricker Tricker, 2015). The managers and shareholders have a common interest in respect to the companys growth (Beery Wilcox, 2015). However, the problem occurs when these interests diverge in their intentions and take a personal turn rather than the shared common goals. An organization must have one interest group that follows the common interest of companys growth so that in return they are served with better incentives for their hard work in taking the company to the dream position. The situation worsens when the interest groups are more than one and people are enriching themselves rather than the company. The managers or the moral agents of the company are far more exp ert and fluent with the aspects of management than the shareholders (Glinkowska, 2017). This can lead to them taking decisions that are meant for personal benefits rather than long-term benefits of the company. The report aims to shed light on the various issues of corporate governance together with the ethics that are to be maintained by the moral agents of the company. WorldCom and Bernard L. Madoff Investment Securities faced decline due to their misconduct towards the ethics of corporate governance. The moral agents, namely Bernard Ebbers and Bernard Madoff of the respective companies will be taken into consideration for the report. The success of a company in the market and the extent of trust it garners among its shareholder depends on the various values that are to be maintained by the company agents to ensure stability in the market. The moral agents have the immense duty to abide by the ethics and to understand that they are responsible towards the all those who are associa ted with the company (Harris, 2013). The discussion will lead to a better understanding of the practical implementation of these ethics and guidelines that are to be followed by the morals agents of a company. Ethical Theories According to Goldman, ethical theories cover the field that systemizes, defends and randomizes the ideas of right or wrong behavior pattern A person who works as the agent of a company dealing with the moral aspects of the working process must have the capacity and ability to perform in a moral way and make proper moral judgments. The company executives who works as the moral agents are the ones who need to have a rational thinking base and the individual must always resort to ethical and virtuous practices. According to Melden, the ethical theories can be divided into two further segments- Consequentialist theories Non- consequentialist theories Consequentialism set of normative ethics believe that an action is judged as right or wrong by the result it creates after implementation. This set of theorists believes that it cannot be decided that a decision taken up by a moral agent was wrong unless we find the results from the decision taken (Carlson, 2013). It is often found that at times the moral agents take some harsh decisions that are not abiding by the ethical code but they end up adding positively to the company. Hence, only the outcome decides if the step taken was right or wrong. The consequential theories are- Egoism Utilitarianism Egoism theory is a consequential business theory that pursues self-interest as the primary target (Broad, 2014). The theory is an opposite of altruism, as the latter believes in the benefit of others rather than the benefit of self in the ethical egoism theory (Salmieri, 2015). The individual gain is the biggest motive that fuels the egoist moral agents and this leads to realization of the fact that an egoist is not selfish. However, the words egoist and selfish are relatively similar but it is not necessary for an egoist to be selfish. The egoists pursue individual advantage and if this can be done by helping others than that is what they will do so that the ultimate benefit is associated to them. It does not necessarily mean that egoists behave maliciously and treacherously with others. There are two kinds of egoists: Personal egoist who only care for their own interests, and the impersonal egoists, who are those individuals that claim that the chasing ones interest will motivate t he entire the group (MacDonald, 2015). Utilitarian theory of business ethics refer to the theory that suggests that the selection of a decision depends on the extent of benefit it will incur to the maximum number of people. A decision will be taken for the maximum benefit and whatever is decided will be regarded as the ethical decision if it results in incurring the maximum benefit for the people associated with it (Neher Sandin, 2015). The short-term benefits are targeted or the long-term ones remains a foremost concern of utilitarian theory being in practice. As it is, something that is targeted for the maximum benefit hence the duration of the benefit ripped from the decision is something that the executives must be concerned with while using this theory in their work process. The non-consequential theories of refer to the set of business theories that fall under the set of normative theory. This set of theory belives that a decision should be taken keeping in mind the goodness and morality rather than always thinking of the possible outcome that may profit or loss. The theories are based on the moral goodness and badness of a decision that will be taken by the company moral agents. The Non-consequentialist theories that are applicable in business are as follows- Virtue theory Kants ethics Ethic of care Virtue theory is a non-consequential business ethic that deals with making decisions based on certain virtues that ensure the desired result. The virtue in virtue theory lies in selecting the trait that is required to select between the extreme points of decision making that involves either courage or cowardice in the managers part (Bell, Dyck Neubert, 2017). The agent is continuously involved in finding a way to get a balance between the two extremes. The various virtues that guide the decision making process are courage, integrity, wisdom and fairness. Virtue ethics pursues morally approved excellence to achieve flourishing. According to Vaughn, the virtues taken into consideration can be divided into two categories: self-regarding and other-regarding. The main feature of this practice lies in its core concept of development being a fundamentally moral process. Kants theory of business ethics deals with the need of the human being to respond to the moral needs firstly without any second thought. If there is a need to do something that is moral an immediate moral requirement then the individual should look no further and do the duty. Kant believed that human beings are blessed to have a rational thought system and they should use it to the greater extent because no other being in the world has that ability (Bowie, 2017). Kants idea of categorical imperative is something that he refers to as universal law. For all human beings the categorical imperative has to be the same so that people respond morally to the requirements that arise in their immediate surroundings (Kant, 2014). The decision making process of the managers must be inclined towards the idea of categorical imperative. People should not be treated as resources that will help in meeting the ultimate goal, a morally healthy bond and thinking has to be kept so that people do not lose their trust on the organization and they do not further feel being only used for the advantage of the company. The critics have argued that whether the categorical imperative will always lead to the betterment of the company is a huge question that can never be answered with any surety. A person being used as means is a concept that is under the scanner to get a better idea that what Kant actually meant by this use that he refers to. Ethics of care is an approach that is distinctive to moral theory that gives importance to responsibility, relationship and concern unlike the utilitarianism or the deontologism (Barnes, Conradi Vosman, 2015). This concept is relevant for people who care for other individuals and are so much eager to be of help that they can even break rules and ethics just to be morally correct. The ethics of care theory questions that whether the justice is being conveyed correctly to the person along with ensuring equality. This thought and ethical practice has emotions attached to it, as the person thinks himself in place of the sufferer and takes the decision based on the emotional impulse that comes in the mind (Muhtadie et al., 2014). The suffering of any person is not to be withstood by those who follow this theory in their business practice. However, the critics have rightly pointed that such a thought will restrict an individual from thinking rationally in situations that may be extremely emotional in nature. Individuals with emotional mindset may indulge in taking regular wrong decisions due to the constant emotional pressure put on them. It can be the a weak point that will be regularly used by people to get their task done by the person. Proper application and understanding the actual need to use the theory ultimately depends on the person who will take the decision. Application of ethical theories Corporate governance and the ethics that are related to it are the most important part of organizations sustainability in the market. A breach in these ethics can lead to serious consequences on part of the organizations overall image and position in the market. Below listed are two recent case studies that prove the above statement. Bernard Madoff Bernerd Madoff was the CEO of Bernard L. Madoff Investment Securities. The company was popular among people at a time for providing high returns on the investments that would be made in it. The rates of return were very consistent and high. People started realizing that this entire money making scheme may be part of Madoffs greater plan of running a Ponzi scheme amidst the people (Ponzi, 2015). The level of assurance for the unrealistic returns that the investments were paying was something that raised many eye brows and lead to many investigations by the Securities and Exchange Commission (SEC). The competitors in the market were alarmed by such rates of return that were nowhere close to what was being prevalent in the regular market scenario. It was furthermore discovered that fake trading was being practiced on Madoffs name to generate money to refund to the people who were investing in the scheme. The trading was doubted to be taking place through an independent third party and n ot directly on Madoffs name (West, 2017). As the investigations progressed, SEC could not find sufficient evidence to show that Madoff was running a ponzi fraud and this lead Madoff to using this clean image to popularize his investment schemes more. The stunt allowed him to add credibility to his investment ideas and he presented those in a way that everyone realized that the schemes were good and had nothing wrong about them because the SEC could not find anything. On part of the SEC it can be seen that they did not indulge into the deeper aspects of this case to find out the actual ponzy scheme that was being operated by Madoff to gain profit for the investments. Madoff was an egoist person to the core and only thought about achieving wealth and creating a huge image in the market as someone who could sense the financial trends in the market. His ideas are consequentialist in nature and follow the lines of egoism closely to achieve faith in the market and create an image of dependability. He was also held responsible for mishandling huge amounts of money of investors for personal benefit. For him nothing ever existed than his happiness and financial greed. Being an agent of the company and dealing with the moral and immoral practices in and out of the company, Bernard Madoff was completely immoral and had no wish to work for the betterment of the company (Monaghan OFlynn, 2017). Breaking the ethics lead to massive debacle in the company image and the company had to finally come down in front of the law. Dismissing the non-consequentialist idea that was propounded by the greatest minds like Kant leads to many levels of imbalance in the entire work process. The agency managers should learn and follow the non-consequential theories that enable a greater sustainability to the organization. The morality of the company should remain same in every situation and the requirements of others should be seen as the foremost concern when it comes to taking decisions. It is not always the case that taking a consequentialist decision or strategy leads to loss but when personal motives are imbibed then it leads to devastating outcomes such as the case of Bernard Madoff (Baron, Zhao Miao, 2015). Bernard Ebber (WorldCom fraud) The WorldCom fraud was one of the biggest public accounting fraud in the history of global corporate. There was found more than $11 billion of fraudulent entries in the accounts of WorldCom. The fraud amount was so huge that it made up about 29% of the annual revenue for the year 2002 (Wisner Brown, 2015). The fraud was a joint action by the top-level accountant and managers of the WorldCom and the person heading this fraud was Bernard Ebbers, the CEO of WorldCom. The organizational control was weak that allowed such fraud to happen inside the company and as because it was a top-level conspiracy, nobody from the organization even tried to whistle blow the entire thing out in public. The company started schemes that reversed allowances to the customers and this allowance was without any strong justification. The motive for such a huge fraud had two intentions Corporate and Personal. The company had a down and degrading economical situation, they were nowhere near meeting the Wall St reet expectation from them, and to hide these discrepancies they came up with the idea to fraud the financial reports that became their corporate motive. On the other hand, the personal motive included the enrichment of personal wealth and power with the use of corporate assets. According to Gottschalk, Bernard Ebbers pursued power and advancements in the professional career and for that purpose; he manipulated the numbers largely in the financial reports. Ebbers filled up the expenses of the company as its investments, which lead to inflated figures in the profit of WorldCom (Kashyap, 2017). The inflated figures allowed the company to gain a heightened status in the market and impressed everyone with such a huge growth in their economics. Bernard gimmicked the finances to prove that the company was speeding to victorious growth whereas the truth was something else and WorldCom was deteriorating every passing day in its financial aspects. The image of a company rests on the shoulder of those who are at the position of creating a better company profile in the market. The company has a face that earns trust from those in the market. It takes years to build the relationship that enables a company to work with profit and popularity in the industry it is catering. The public relations of the company maintains this image but the top level officials are the actual face representatives of the large companies that exist in the business. Bernard Ebbers was in such a position for the WorldCom and his extensive misuse of the power led to the complete abolition of the company from the market as people lost faith in it. Being egoist in nature, Ebbers only pursued his self-interest and the motive was extremely selfish in the decisions he took for the company. The consequences were not aligned to the needs of the people associated with the company and this immoral approach ultimately lead to the fall of WorldCom. The lack of transpar ency in the organizational structure leads to the prevalence of the misconduct inside the company. No one even raised a voice against the practice and the fact was that people were not even aware of the practice that was going on constantly in the company. Every member should be well communicated with the company in entirety; Ebbers intentionally weakened the internal communication so that people were mostly left in dark about the fraud in accounts. The lack of ethical constraints on the part of Ebbers was clear because he did not care what others will go through due to the steps he were taking in pursing his own goal and the greater good of the company was being led down. Conclusion The corporate governance allows for a better functioning of the entire organization and it is further ensured by the use of ethics that are necessary to ensure a proper functioning of the system in a moral direction. Both the cases that were studied in the report give an idea that when the codes of ethics are broken, the corporate governance is pushed to negligence the entire organization suffers from losses, and a complete disruption in the work system occurs. Both the Bernards were found chasing their own accomplishments and this pursuance of self-interest led them to taking resort to many unethical practices that completely devastated the company image in the market. Bernard Madoff and Bernard Ebbers were both egoist in nature and they were personal egoist. While we see that Madoff was providing out successful returns to his investors that made him impersonal to certain extent but for the larger part he is found to be a personal egoist because he wanted to establish his image as s omeone who is blessed with the understanding of the investment market. Bernard Ebbers on the other hand is an absolute personal egoist and he only manipulated the figures in WorldCom reports to show that he was superior than others in the trade and people would consider him a successful CEO of the company because he attained such huge growth. The motive was to meet the expectation of the Wall Street but the way taken to meet the expectation was unethical inflation of the profit figures in the accounts of WorldCom. This was done without keeping in mind any future aspect of the practiced manipulation, Ebbers was blinded by the greed to increase wealth and gain more power in the industry. What ensued as a result was the fall of WorldCom from being one of the most successful telecom companies to being reputed as a company that lead recorded one of the biggest financial frauds in America and the entire corporate globe. To conclude it is evident that malpractice and ignorance towards main taining transparency in the corporate governance and misconduct of the business can lead to complete destruction of a companys image and position in the market. Pursuance of personal interest does lead to extensive loss to the company in totality and should be avoided at any cost. The egoism theory is something that should not be always regarded as negative; both the cases show an egoist approach of the agency manager towards the working style and target of the company being aligned to personal targets and fulfillments. It is to be noted that there are more people around the globe with a egoist approach and in those cases the personal interest is directly aligned to the betterment of the company in totality and hence leads to better consequences after their successful implications. Reference Barnes, M., Conradi, E., Vosman, F. (2015). Deliberation and Transformation from the Ethics of Care. Baron, R. A., Zhao, H., Miao, Q. (2015). Personal motives, moral disengagement, and unethical decisions by entrepreneurs: Cognitive mechanisms on the slippery slope.Journal of Business Ethics,128(1), 107-118. Bell, G. G., Dyck, B., Neubert, M. J. (2017). ETHICAL LEADERSHIP, VIRTUE THEORY, AND GENERIC STRATEGIES.Radical Thoughts on Ethical Leadership, 113. Berry, J. M., Wilcox, C. (2015).The interest group society. Routledge. Bowie, N. E. (2017).Business ethics: A Kantian perspective. Cambridge University Press. Broad, C. D. (2014).Five types of ethical theory(Vol. 2). Routledge. Carlson, E. (2013).Consequentialism reconsidered(Vol. 20). Springer Science Business Media. Glinkowska, B. (2017). Qualities of manager-leader of the near futureresults of the research.Management,21(1). Goldman, A. I. (2015).Theory of human action. Princeton University Press. Gottschalk, P. (2018). Sample of US Investigation Reports. InInvestigating White-Collar Crime(pp. 95-119). Springer, Cham. Harris, J. (2013). Ethics is for bad guys!Putting the moralinto moral enhancement.Bioethics,27(3), 169-173. Kant, I. (2014). The Good Will and the Categorical Imperative.The Ethical Life: Fundamental Readings in Ethics and Moral Problems, 87-99. Kashyap, R. (2017). How World-Com Pulled a World-Con? Finding Facts within Fiction!!!(Presentation Slides). MacDonald, J. B. (2015). Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects Responses to (Un) ethical Salesperson Behavior. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 282-287). Springer, Cham. Melden, A. (2013).Ethical theories. Read Books Ltd. Monaghan, L. F., O'Flynn, M. (2017). The Madoffization of Irish society: from Ponzi finance to sociological critique.The British journal of sociology,68(4), 670-692. Muhtadie, L., Johnson, S. L., Carver, C. S., Gotlib, I. H., Ketter, T. A. (2014). A profile approach to impulsivity in bipolar disorder: the key role of strong emotions.Acta Psychiatrica Scandinavica,129(2), 100-108. Neher, W., Sandin, P. (2015).Communicating ethically. Routledge. Ponzi, A. G. M. S. (2015). Scheme in Eastern Europe. Salmieri, G. (2015). Egoism and Altruism.A Companion to Ayn Rand, 130. Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Vaughn, L. (2015).Doing ethics: Moral reasoning and contemporary issues. WW Norton Company. West, J. (2017). The Dialogues of Bernie Madoff's Ponzi Fraud: An Exploration of the Discourses of Greed, Cliques, Peer Pressure, and Error.International Journal of Semiotics and Visual Rhetoric (IJSVR),1(1), 47-55. Wisner, D. L., Brown, B. A. (2015). Corporate Toxicity: The WorldCom/MCI Scandal.